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The Desserts Queen and Salzillo Tea & Coffee Group signed, on December 12, an agreement by which the company specializing in the marketing of teas and coffees becomes part of the Group led by Queen Desserts.

According to the agreement, the person in charge of the coffee machine, Antonio Pellicer, and his management team will continue to lead the firm.

In the same way, the efficient communication strategy followed so far, the R + D + i projects, the investment in new premises and incursion in new sectors, as well as the 70 employees currently working in the coffee machine, will be maintained. murciana

Also, Salzillo Tea & Coffee will become part of the Queen Desserts Group, which is currently composed of 6 companies, Desserts Queen is the current headquarters of the Group, which together with Postres Montero (located in Málaga), Docereina Sobremesas (located in Pombal, Portugal) and Reina Meals (located in Houston, USA) are engaged in the manufacture of dairy desserts.

Surivan Feel the taste, also located in Caravaca, is dedicated to the manufacture of additives, ingredients and aromas and the bottled water company Agua de Cantalar, whose spring is located in Calar de la Santa, Moratalla (Murcia).

Both companies expressed their satisfaction with this preliminary agreement, since, with this movement, the leading group in desserts at a national level, further diversifies its line of business, entering into the marketing and distribution of coffees and teas in the hands of a company already consolidated in the national market, just as it did in 2015 with the acquisition of Agua de Cantalar, Blessed Agua de Murcia !.

For its part, the Murcia toaster has received multiple offers from various companies that have wanted to enter the shareholding.

But its current leaders have finally selected the Desserts Queen Group as the ideal travel companion in this new journey.

In this election, the trajectory of the Caravaqueña company, the alignment and tuning of the values ​​of both companies and, above all, the social commitment and with the workers that characterizes the business philosophy of the Grupo Deserves Reina, has prevailed.

With this process that has just begun, a new and exciting stage is opened with which to face the new challenges, thanks to the extensive business trajectory and the synergies that will be established from now on.

The new partners Alfonso López Rueda, Antonio Pellicer and Vicente Ruíz Pellicer, together with their respective current human teams, will join efforts that will allow the development of new projects in the future and new business opportunities with the aim of allowing Salzillo tea and coffee to enter new markets. markets and continue to develop a wide range of products related to coffee and tea.

The experience of the companies of the group, together with its firm commitment to innovation and development, will give a national boost to a brand that has already been consolidated in a large part of the national territory.

The quality of the product, the flagship of these two companies since its origins and the guiding thread of their trajectories, will continue to be the cornerstone of development for their new products and R + D + I projects.

Source: Agencias